About Us

Marketing That Feels Human—Because It Is.

We’re not just another digital marketing agency. We’re a team of passionate people drivenby purpose—helping others grow, heal, and succeed.

At Butter Smooth Branding, we believe marketing should feel less like manipulation and more like connection. Especially in the world of behavioral healthcare and addiction treatment, where the stakes are higher, the stories are deeper, and trust is everything.

We’re not here to simply boost rankings or tweak some ads. We’re here to make meaningful impact—on your business, on your mission, and on the lives of the people you serve. We’ve built a team of strategists, writers, designers, and developers who not only know digital marketing, but who genuinely care. About your work. About your patients. About getting it
right.

Because behind every click is a human being. Behind every campaign is a family looking forhope. We never lose sight of that.

Our Philosophy

At the heart of everything we do is empathy. We ask the deeper questions.

  • How does this content make someone feel?
  • Does this ad reflect compassion?
  • Will this website make someone feel safe enough to reach out?

We believe in ethical marketing. Transparent strategies. Respectful language. And deeply understanding the unique sensitivities of behavioral health and addiction recovery

This is not a one-size-fits-all industry. And we don’t offer one-size-fits-all services.

Our Approach

We combine data-driven strategy with people-first storytelling. From SEO and PPC to web development and content creation, we tailor everything to meet the needs of real human beings — not just algorithms.

We’re Strategists

We use research and analytics to make smart, scalable decisions.

We’re Storytellers

We translate your mission into messaging that moves people.

We’re Builders

We craft digital experiences that are technically sound and emotionally resonant.

We’re Listeners

We take the time to understand your voice, values, and vision.

Why We're Different

What makes Butter Smooth Branding different isn’t just what we do—it’s how we do it.

We’re niche specialists.

We understand the behavioral health space, including the regulations, sensitivities, and storytelling it demands.

We’re human-first.

You won’t find automated, soulless content or generic campaigns here. Everything is handcrafted with intention.

We build relationships

Many of our clients become long-term partners—and some become friends. That’s how much we care.

We take pride in being your behind-the-scenes team that feels like an extension of your own. We celebrate your wins. We troubleshoot your challenges. And we’re with you every step of the way.

Our Mission

To help businesses doing meaningful work grow through ethical, effective, and emotionally intelligent digital marketing. Because when you succeed, so do the communities you serve.

Let’s Grow Together

Whether you’re a treatment center looking to fill beds or a mental health clinic expanding services, Butter Smooth Branding is here to support your mission with marketing that feels as smooth—and as sincere—as your vision.

We’re not just here to be your agency.

We’re here to be your people.

Fractional CMO Services

Get Executive-Level Marketing Leadership—Without the Full-Time Cost

Our Fractional CMO service gives you a dedicated chief marketing officer who will buildstrategy, manage teams, and grow your brand—on your terms

What Is a Fractional CMO?

A Fractional CMO (Chief Marketing Officer) is a senior-level marketing expert who works with your organization part-time or on a project basis—delivering high-level strategy, oversight,and leadership without the need for a full-time executive salary.

For behavioral healthcare and addiction treatment centers, this means you get deep marketing expertise without the financial burden of hiring an in-house CMO. Your Fractional CMO becomes your thought partner, strategist, and team leader—helping your organization scale
responsibly and effectively

Who Needs a Fractional CMO?

You may benefit from a Fractional CMO if

• You’re growing quickly but lack strategic marketing direction.
• You’ve outsourced marketing tasks but have no one overseeing the big picture.
• You need a roadmap to improve SEO, PPC, branding, and content performance.
• You don’t have internal marketing leadership or are between hires.
• Your admissions team needs more qualified leads, and you need strategy to deliver them

Behavioral health is a highly specialized field. You can’t afford to rely on generalists or randomtactics. A Fractional CMO from Butter Smooth Branding brings structure, clarity, and resultsfocused leadership

Key Responsibilities of a Fractional CMO

When you hire a Fractional CMO, you’re bringing in executive expertise to lead, direct, andgrow your marketing. Here’s what that typically includes:

Strategic Planning

  • Define your marketing goals, KPIs, and growth strategy
  • Align marketing initiatives with admissions, clinical operations, and business development.

Team Leadership & Oversight

  • Manage in-house marketers, external vendors, and agency partners.
  • Build workflows, reporting structures, and marketing calendars

Channel Strategy & Execution

  • Lead campaigns across SEO, PPC, email, social media, and website UX.
  • Evaluate which channels drive patient engagement and optimize them

Budgeting & Performance Tracking

  • Allocate marketing budget across the highest-ROI initiatives.
  • Implement tools and dashboards for real-time performance tracking.

Brand & Messaging Development

  • Define or refine your brand voice and positioning.
  • Ensure consistency across all touchpoints—from digital ads to intake forms

Benefits of Hiring a Fractional CMO

Cost-Efficiency – Get executive leadership for a fraction of a full-time CMO salary.

Scalability – Engage 10, 15, or 25 hours a week based on need.

Speed-to-Impact – Hit the ground running with a senior-level marketer who understands healthcare

Objectivity – Gain fresh perspective on your brand, goals, and gaps

Specialized Knowledge – We understand HIPAA, compliance, and how behavioral health centers grow online

About Us

Butter Smooth Branding

At Butter Smooth Branding, we believe marketing should feel less like manipulation and more like connection. Especially in the world of behavioral healthcare and addiction treatment, where the stakes are higher, the stories are deeper, and trust is everything.

We’re not here to simply boost rankings or tweak some ads. We’re here to make meaningful impact—on your business, on your mission, and on the lives of the people you serve. We’ve built a team of strategists, writers, designers, and developers who not only know digital marketing, but who genuinely care. About your work. About your patients. About getting it right

Because behind every click is a human being. Behind every campaign is a family looking for hope. We never lose sight of that.

Get Started

We don’t just talk growth track it, test it, and deliver it.

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Helping Brands Grow With Intention, Not Just Ads

At Butter Smooth Branding, we believe growth is more than just scaling budgets — it’s about clarity, consistency, and creative that converts. We partner with brands to build long-term momentum, not just short-term wins.

Our Vision

To become the go-to growth engine for modern brands who value both performance and creative integrity.

Our Mission

To empower ambitious brands with the strategy, creative, and systems they need to grow — faster, smoother, and smarter.

Why Choose Us

We Help You To Get Best Business Solution Ever

Data Meets Creative

We blend performance marketing with design thinking using real-time data to guide every creative, copy, and campaign decision.

Plug-and-Play Partnership

Think of us as your in-house growth team without the overhead. We're collaborative, flexible, and move fast without sacrificing quality.

Results You Can Measure

From ROAS to revenue growth, we track what matters. Every move we make is tied to metrics that drive real business outcomes.

Faces of Digital MasteryOur Talented Team

At Butter Smooth Branding, our talent isn’t just in the tools we use, it’s in the people who use them. From data-driven strategists to creative visionaries, every member of our team brings deep expertise and a shared obsession: building brands that perform beautifully.

Jean Reyes

Chief Executive Officer

Albert Cruz

Head of Technology

Emily Anderson

Account Manager

Eric Fisher

Head of Marketing

Accelerate Growth With A Smarter Strategy

We don’t just push ads, we build intelligent growth engines. Our strategies are data-backed, creatively fueled, and tailored to scale with your brand.

We start by digging deep analyzing your audience, market, and existing performance. With the right insights, we remove the guesswork and uncover the growth levers hiding in plain sight.

Transform Your Online Presence Take the First Step Today!

We’re ready to empower your business with strategic solutions. Take the first step towards digital excellence.

Get Started Now

Growth marketing made smooth. We help startups and scaling brands turn strategy into results through full-funnel execution, creative performance, and data-driven experimentation.

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