Not every business needs a full-time CMO but every brand needs real strategy. Our Fractional CMO service brings seasoned marketing leadership to your team, without the hefty salary or long-term commitment. We plug in where you need us most: guiding your brand, managing campaigns, aligning your team, and making sure every marketing dollar works harder. From growth roadmaps to channel performance, we take the guesswork out of marketing so you can scale with clarity. You get high-level vision, real results, and a partner who thinks like an owner not an outsider. Let’s make your marketing feel as smooth as your mission.
Most growing businesses reach a point where they need strategy, leadership, and growth guidance — but hiring a full-time CMO costs six figures and takes months. That’s where we come in.
As your Fractional CMO, Butter Smooth Branding acts as your on-call marketing executive. You get experienced leadership across branding, campaigns, team oversight, and analytics. for a fraction of the cost and commitment. Whether you’re launching, scaling, or pivoting, we’ll create and lead the roadmap to hit your goals.
Quarterly and monthly roadmaps aligned with your growth goals, budget, and team capabilities.
We create the dashboards, define the KPIs, and ensure you always know what’s working (and what’s not).
Lead generation, product launches, retention plays , We build and optimize campaigns across channels.
We work directly with your founder/CEO to align marketing with overall business direction.
We start by understanding your business inside and out your mission, your market, and your growth goals. We’ll look at what’s driving revenue, where the bottlenecks are, and what success looks like for you. From your team dynamics to your tech stack, we map it all out. It’s the kickoff for a partnership built on strategy, not guesswork. By the end, we’ll both know where we’re headed and why.
We kick things off with a deep-dive strategy session to understand your brand, your goals, and your current marketing landscape.
We audit your existing marketing efforts.. Then we craft a strategic roadmap that outlines exactly where to focus and how to grow.
We step in as your marketing leader, guiding your team or partners through execution. No micromanaging needed.
We continuously track performance, refine tactics, and test new ideas to improve results.
A Fractional CMO is a part-time Chief Marketing Officer who brings high-level strategy and leadership to your business without the cost of a full-time hire. You get executive insight, campaign direction, and marketing oversight on a flexible schedule and budget.
We’re as involved as you need us to be. Some clients want weekly check-ins and campaign oversight; others prefer a high-level strategic partner. We tailor the cadence based on your goals, team size, and internal capacity.
We work with scaling startups, service-based businesses, personal brands, eCommerce shops, and B2B companies alike. If your business has growth goals and needs strategic leadership to get there we’re ready to jump in.
We’re ready to empower your business with strategic solutions. Take the first step towards digital excellence.
Growth marketing made smooth. We help startups and scaling brands turn strategy into results through full-funnel execution, creative performance, and data-driven experimentation.
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